TEDx PNU — Integrated Media Campaign & Coverage
Princess Nourah University | Managing the event's media scene from concept to final documentation
Campaigns
Campaign concept
Challenge: achieving impactful media presence for a live thought conference, unifying the message and sustaining coverage before, during and after the event.
Solution: an integrated media system covering planning, field operations, a working media center, visual production and publishing across official channels through to the closing report.
Key outputs: a social media strategy, digital content (posts and videos), full field documentation, a documentary film and a closing report.
Campaign results
Closing content views
11,000
Entity
Princess Nourah University
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