Family Doctor
Ministry of Health | One doctor, continuous care for every family
Production
Campaign concept
Challenge: low public awareness of the family doctor's role and the importance of primary healthcare, limiting the use of preventive services.
Solution: introductory and awareness content including videos and simplified digital designs explaining the family doctor concept and its role in care quality.
Impact: increased public awareness of primary healthcare services and notable digital reach reinforcing “a doctor for every family”.
Campaign results
Output
Short awareness film
Entity
Ministry of Health
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